Atlanta Retail Consulting - Press Release
Atlanta Retail Consulting, Inc (www.AtlantaRetailConsulting.com) is pleased to announce the completion of another very successful year with escalating sales - providing consulting services to the retail industry. “We had the good fortune to work in a variety of different retail formats experiencing a broad array of retail challenges”, stated Pat Fitzpatrick, President & CEO of Atlanta Retail Consulting. “Our consultant team expanded in response to the demand for our services and currently exceeds 35 members, all of whom have proven direct retail and retail consulting expertise - representing in excess of two hundred man-years of retail experience across a broad array of retail disciplines.”
This past year presented a number of new opportunity areas to Atlanta Retail Consulting, including engagements in; the multi-cultural retail environment, the medical environment with embedded multi-format retail offerings, tri-channel retail integration, and high-end specialty food. The engagement mix was varied and trended back toward store operations and enterprise-wide performance improvement efforts in the mid-size retail arena. Previously, the business mix had been heavily oriented toward more IT and merchandising / inventory management related engagements. A new product developed just recently is a Retail Marketing / Advertising Strategy Effectiveness Assessment. This process combines a detailed Store Operations Assessment with focused in-store customer intercepts to gauge the true level of Corporate Marketing / Advertising compliance and effectiveness – providing invaluable feedback to corporate regarding their promotional efforts.
“We continue to experience a strong growth trend established in our first year of business”, stated Pat Fitzpatrick. “This past year also brought a broadening of our business offering, as we strategically decided to assist mid-size and smaller retail organizations, who actively solicit us, in their quest to become more effective and stable. This strategy shift took a lot of thought, as we had previously decided to serve our large retail customer base exclusively. We recently decided to accommodate consulting requests from qualified mid-size and smaller retail organizations as an addition to our pre-existing large retail base. Our target customer will remain large US and Western European retail organizations.”